Best 10 Principles Of Good Web Design. The way that users behave when surfing the Web isn’t too different from what customers do at a physical store. Users look at every new page, look through a portion of the text, and then select the link which grabs their attention or even vaguely resembles what they’re searching for. Actually, there are large portions of the page that they do not even bother to look at.
The majority of users look for something that is intriguing (or helpful) and then click on it. As soon as promising candidates are discovered, users click. If the page does not match the expectations of the users then the Back button is clicked, and the search process continues.
What do users think?
Don’t Insist Users Think
As per Krug’s first rule of usability, a web page must be clear and easy to understand. When you’re designing a site it is your responsibility to remove the question marks – the choices users have to make consciously, weighing the pros and cons of alternative options.
If the navigation and layout of the site aren’t easy to understand the number of questions increases and makes it difficult for users to understand how the system functions and how to go from A to B. A clear layout, some visible clues as well as easily identifiable hyperlinks can assist users to discover the path that leads toward their goal.
Don’t Squander Users’ Patience
When you intend to offer your clients a service or product, you should try to keep the requirements of your users low. The less effort is needed from the users to try the service it’s more probable that a casual person will try the service. Visitors who are first-time users will be willing to test the site, but not have to fill out long web forms to create accounts they may not ever use again. Allow users to explore the website and explore your offerings without having to ask them to share private information. It’s not fair to force users to provide an email address in order to test the features.
In the words of Ryan Singer — the person who developed the 37Signals team explains that users will likely be eager to supply their email addresses if asked to provide them after having had a look at the feature and had an idea of what they are getting as a reward.
Find a Way to Focus the Attention of Users
Since websites offer both dynamic and static content, certain aspects that are part of the user experience catch the attention of users more than others. It is evident that images catch the eye more than text similar to the sentences that are highlighted in bold fonts are more appealing than text that is plain.
Human eyes are an extremely nonlinear instrument and internet users are able to immediately recognize patterns, edges, and movements. This is the reason why video-based ads are extremely distracting and annoying; however, from a marketing standpoint of marketing, they capture viewers’ attention.
Focus On Focus Exposure to Feature
The latest web design trends are often criticized for their method of providing users with visually appealing 1-2-3-done steps, large buttons that have visual effects as well as other visual effects. However, from a design perspective, the elements aren’t necessarily bad. In fact, these guidelines are highly effective because they help visitors navigate the content of the website in a straightforward and user-friendly manner.
Utilize Effective Writing
Because the Web differs from printed media, it’s essential to adapt the style of writing to the preferences of users and their habits of browsing. Writing that promotes products will not be read. Long blocks of text that don’t have images or keywords marked with bold, italics, or bold are skipped. Language that is overly exaggerated will not be considered.
Discuss business. Avoid clever or cute names, names that are influenced by marketing or company-specific names. Also, avoid unrelated technical terms. For example, if, for instance, you are describing a service and require users to create accounts, “sign up” is more effective than “start now!” which is also better than “explore our services”.
Strive For Simplicity
A “keep the information simple”-principle (KIS) is the main goal of any design of a website. The majority of users visit sites to appreciate the layout; in addition, it is likely that they’re looking for information regardless of the design. Focus on simplicity rather than complication.
From a visitor’s point the perspective of the visitors. The ideal web design is simple text with no ads or other content blocks. That is exactly like the search query that users used or the information they’re looking for. This is among the reasons why having a friendly printed version of web pages is vital for a pleasant user experience.
Don’t be afraid of The White Space
In reality, it’s difficult to overestimate the significance of white spaces. It not only helps reduce cognitive load for visitors but, also helps them comprehend the information displayed to the user. If a visitor arrives at a layout design the first thing that he/she attempts to do is go through the pages and split the content into digestible bits of information.
Complex structures are more difficult to understand, scan, and deal with. If you’re forced to choose between separating the two parts by a line. That is visible or using whitespace It’s generally better to choose the whitespace option. Hierarchical structures can reduce complexity (Simon’s Law).
Effectively communicate using a “Visible Language”
In his work on effective visually-mediated communication. Aaron Marcus states three essential principles that govern the application of what’s known as “visible language” — the information users view on their screens.
Organize: Provide users with a consistent and clear conceptual structure. Congruity, the layout of screen relations, and navigability are essential concepts in the field of the organization. The same rules and conventions are required for all components.
Reduce costs: make the most by using the least visual and sensory cues. The four main aspects to consider include clarity, simplicity, distinctness, clarity, and focus. Simplicity is only about the aspects that are crucial in communication. Clarity: all components must be constructed in a way that their purpose is clear. The essential properties of the elements that are required should be clearly discernible. In the end, the most important elements must be readily identifiable.
Communicate: Match the design with the abilities of users. The user interface has to be balanced between readability. And legibility as well as symbolism, typography, multiple views, and the use of color or texture to successfully communicate. Utilize a maximum of. 3 fonts with three-point sizes. A max of 18 characters or 50 to 80 characters in a line.
Conventions are Our Friends
A traditional layout of website elements will not create a dull site. Conventions can be extremely beneficial as they cut down the learning curve. And the necessity of figuring out how things function. For example, it could be a niggling issue for usability for all websites. To have an entirely different style of presentation for RSS feeds. It’s nothing new from our normal lives. Where we are used to the fundamentals of how we organize our data (folders) or shop (placement of items).
Through conventions, you’ll increase the confidence of users as well as trust and establish your credibility. Be aware of the expectations of users -be aware of what they’re expecting from the navigation of your site or text structure, search positioning, and more.
Test Early, Test Often, Test Many Times
The TETO principle must be applied to any web design of usability. Tests can give crucial information about major problems and concerns that arise from the layout.
Make sure you test it in time and not too early and not for incorrect motives. In the second case, it’s important to realize that the majority of design decisions are local. This means you aren’t able to definitively determine if one design is superior to the other. As you must analyze the design from a specific standpoint (considering the needs of stakeholders, requirements budget, stakeholders, etc. For more information Click here.